Warsaw, August 5, 2024

FULL BLOOM. LOT POLISH AIRLINES UNIFORMS WITH A NEW TOUCH STRAIGHT FROM THE PAINTINGS OF POLISH ARTISTS

Uniforms of LOT Polish Airlines’ cabin and ground crew will feature new accessories inspired by the work of artists from the Young Poland period.
The collection is the result of a partnership between PLL LOT and the Polish fashion brand LANCERTO, which derives from the best traditions of Polish design and tailoring.
The theme of the new accessories is hollyhocks, with their composition emphasising elegance and Polish identity.

Nature has always inspired creators. The plant motif, seemingly simple yet consistently present in art, appears in many paintings – as an allegory, an addition or the main theme. This time, flowers in an elegant arrangement will adorn the uniforms of LOT Polish Airlines cabin and ground crew. The creators of the new accessories drew inspiration from art representing Young Poland, where floral motifs can be found in the works of Stanisław Wyspiański, Olga Boznańska and Józef Mehoffer.

Hollyhock – a flower that smells of the Polish summer

From now on, the main feature in the design of new scarves and pocket squares for LOT Polish Airlines’ cabin and ground crew will be hollyhocks – flowers that are a distinctive expression of Polish identity. This motif evokes a sunny summer afternoon far away from the city, where hollyhock flowers gently sway in the wind, and the only sound that you can hear is the gentle singing of birds. Peace, elegance and harmony. These are the landscapes of Poland that are appreciated worldwide, and thanks to LOT Polish Airlines, they will be promoted aboard the hospitable national carrier.

LOT Polish Airlines is a proud ambassador of Poland around the world. The partnership with LANCERTO in creating new uniform accessories is another example of our commitment to promoting modern Polish design while remaining faithful to tradition. Every day, our crews, ensuring the safety and comfort of LOT passengers, reach over 100 airports all around the world. We want the hollyhock, a flower associated with Polish art, to become the new hallmark of our hospitality and professionalism.

Izabela Leszczyńska, Director of the Product Development and Customer Experience Department at LOT Polish Airlines

The floral motif on men’s pocket squares will be supplemented by ties in appropriately chosen shades of navy blue and red. LANCERTO designers did not forget the most important symbol of LOT – the crane, which has accompanied the company since it was founded 95 years ago. The symbol of luck and longevity, designed by Tadeusz Lucjan Gronowski, continues to subtly accompany the accessories worn by the cabin and ground crew.

From now on, female flight attendants will be wearing white scarves with red hollyhocks and a navy blue trimming, while female purser will be wearing versions with a navy blue background and red flowers with a red trimming. The ground crew, in turn, will be wearing white scarves with red flowers and red edges. The new pocket squares for male cabin and ground crew feature similar designs. The male flight attendants’ ties, in navy blue characteristic of LOT, are adorned with a print of small red cranes, while the male pursers’ ties will be red with a print of navy blue cranes. The male ground crew, in turn, will be wearing red ties with a single crane symbol.

LANCERTO is a Polish fashion brand, therefore we are all the more proud to have been able to design and supply a collection of accessories for the cabin and ground crew of LOT Polish Airlines. Each year, we offer several hundred designs of clothing and accessories for women and men in our stationary stores and online shop. However, the project of cooperation with LOT Polish Airlines is special, as for its needs we have proposed a unique design, dedicated only to our partner. It's a great honour to be able to accompany the crew in their daily work on several continents, and thus fulfil the role of a promoter of Polish design, style and quality.

Michał Grochala, Brand Manager of LANCERTO

LOT Polish Airlines – Promoter of Culture and Art

The changes in uniforms are another project undertaken by LOT Polish Airlines, promoting Polish heritage and culture, implemented in cooperation with a Polish brand. Recently, the carrier has showcased several collaborations with domestic companies, such as Krosno and Phenome. LOT actively supports culture, which is exemplified by a project implemented together with the National Museum in Warsaw. The film displaying safety rules on board, which premiered in December 2023, was recorded in the 19th Century Art Gallery.

Additionally, the Polish carrier collaborates with many cultural institutions, such as the Warsaw Uprising Museum and the POLIN Museum of the History of Polish Jews. In 2024, LOT became the official carrier of the 19th Chopin Competition, one of the most important musical events in the world, as well as the title partner of this year’s Summer Cinema organized by Kinoteka in Warsaw.

On a daily basis, passengers can find a selection of the most interesting travel and cultural recommendations in the monthly magazine entitled “Kaleidoscope”, celebrating its 45th anniversary this year. Onboard the Boeing 787 Dreamliner aircraft and selected Boeing 737s, passengers can enjoy an in-flight entertainment system providing a rich library of films, TV series and music.

LOT Polish Airlines is a modern carrier connecting Central and Eastern Europe with the rest of the world. LOT’s offer includes direct long-haul flights to airports in the United States, Canada, India, Japan and South Korea. The Polish carrier has been consistently increasing the number of its flights to those destinations, thus strengthening its position in Central and Eastern Europe. It operates its long-haul flights with Boeing 787 Dreamliner, one of the most advanced wide-body aircraft in the world. Present in the sky since 1929, the Polish carrier is the 12th oldest airline worldwide and one of the most internationally recognizable Polish brands.

LANCERTO is a Polish brand founded in 2008. Known for its innovative style, comfortable and high quality clothing, shoes and accessories for men and women. The brand's collections are created for people who value comfort and elegance. Exclusively selected fabrics, perfect cuts and meticulous finishing ensure an impeccable image in every situation. LANCERTO has an online shop lancerto.com and a nationwide network of showrooms located in major Polish cities, where professional and qualified customer advisors will select clothes according to the occasion, needs and physical characteristics of the Customer. The brand's range includes classic suits, dinner jackets, jackets, shirts, jumpers, coats, jackets, chino trousers and leather formal shoes of timeless design, as well as a wide selection of accessories such as ties, pillowcases, scarves, cufflinks, braces and leather belts. In addition, the brand offers premium smart casual clothing, i.e. jeans, knitwear, t-shirts and polo shirts.

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