- LOT Polish Airlines and the National Museum in Warsaw have unveiled a new collaborative project – safety video.
- A new video displaying safety rules on board was recorded at the 19th Century Art Gallery.
- The safety video serves as an obligatory piece of passenger education and is integrated into LOT’s brand strategy of promoting Polish heritage.
In addition to its self-evident informative purpose, the video serves an important branding function. LOT is a Polish brand operating globally. By having our aircraft in foreign airports, not only are we a natural promoter of Poland and its best attributes, namely hospitality and kindness, but we are also a carrier of culture and national heritage. The new safety video corresponds to our ESG (Environmental, Social, Corporate Governance) strategy, in which promoting Polish culture is one of many aspects. Inviting the National Museum into this project was a perfect way to accomplish our goal. We would like to jointly invite the public aboard the welcoming LOT Polish Airlines and the unique interiors of the National Museum.
Ewa Lampart, Director of Marketing and Corporate Communications Department, LOT Polish Airlines
From the very outset, we knew that the main background for the safety video would be the 19th Century Art Gallery – the most visited gallery in the Museum, attracting more than 300 thosuand visitors every year. It is where you can marvel at the works of key artists in Polish culture such as Olga Boznańska, Jan Matejko, Józef Mehoffer, Jacek Malczewski, Józef Chełmoński, and Julian Fałat. The Museum fulfils its mission of preserving and making its collections accessible, which are an important part of the national heritage, in multiple ways. It goes without saying that one of the most interesting ways to target new audiences is through collaborations with various entities and unusual projects. Whether music videos, thrillers, or social campaigns – all of these projects have been produced on our premises, and each has showcased the Museum’s collections from a slightly different perspective. We are delighted that the Museum’s collection continues to be discovered and inspires different communities and through our collaboration with LOT, the works of art that are usually housed in the 19th Century Art Gallery will travel with passengers to the most remote corners of the world.
Kornelia Szpunar, Director’s Representative for Communications and Education
LOT Polish Airlines is a modern carrier connecting Central and Eastern Europe with the rest of the world. LOT’s offer includes direct long-haul flights to airports in the United States, Canada, India, Japan, and South Korea. The Polish carrier has been consistently increasing the number of its flights to those destinations, thus strengthening its position in Central and Eastern Europe. It operates its long-haul flights with Boeing 787 Dreamliner, one of the most advanced wide-body aircraft in the world. Present in the sky since 1929, the Polish carrier is the 12th oldest airline worldwide, being one of the most internationally recognizable Polish brands.